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In 1985, VanderSloot founded Melaleuca Inc., a multi-level marketing company that sells environmentally friendly nutritional supplements, cleaning supplies, and personal-care products and he has been president and chief executive officer ever since. Melaleuca operates internationally, with U.S. operations centered in Idaho Falls, Idaho and Knoxville, Tennessee. Customers buy directly from Melaleuca’s website or retail locations and “independent marketing executives” receive commissions from Melaleuca for each purchase made by people they refer and by people their customers refer, through seven “referral generations”. The company refers to this arrangement as “Consumer Direct Marketing,” a term it has trademarked.